This project was particularly meaningful and fun for me given my background as a Sommelier. I wanted to create a high-end yet colourful logo and label that focuses on terroir and the balance of the Natural elements as this is what ultimately makes for great wine and gives its unique characteristics. The white horse references the balance of wisdom and power (the wisdom of the vintner and the power of nature), while horses in general symbolise freedom without restraint, alluding to the creative and adventurous spirit one needs to find success in the wine industry.
