Brewing an exceptional cup of coffee is considered its own art form in Italy. Where one can find the best coffee is as ubiquitous in discussions among gastronomes as Godfather references are among cinephiles. I playfully merged the two in a simple logo design that not only references Italian pop culture, but also the hard work and determination that ultimately goes into making exceptional coffee. It starts with the harvest but ends with one final act: having highly pressurised water violently force its way through the coffee grounds to produce that thick and deliciously caffeinated elixir known as espresso. And when it’s offered, few can refuse. Programs used: Photoshop and Illustrator
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